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There are a range of different challenges that a Glasgow upholsterer may face in the current market environment and In this article we will look at the effects and overall potential repercussions of these. In addition to this we will also evaluate upholstery overall as a craft and how successful it has been to this day.
One of the biggest challenges that a Glasgow upholsterer may face at this moment in time is the market conditions that upholsterers up and down the UK are experiencing. As a result of inflation and other social and economic issues such as Brexit people are a lot less inclined to spend money. This has had a significant impact on traditional trades as well as mainstream businesses with many businesses failing or reporting that they are making a loss due to overall lack of demand or sales overall.
Another reason why market conditions are having an overall negative effect is that many people may keep broken or damage furniture for longer in order to save money. This means that they are far less likely to have their furniture reupholstered as this can come at higher cost.
Lack Of Knowledge
Another key factor that is leading to a reduction in the number of people inquiring up reupholstering is the lack of knowledge surrounding the trade overall. Many members of the public do not fully appreciate the lasting advantages of having furniture reupholstered and it may not have crossed their mind that this service exists. Lack of knowledge around this industry and what it involves is partly because it is such a niche market and there isn’t the publicity necessary around these companies to generate sufficient interest.
What Can Be Done To Reduce The Challenges Facing Glasgow Upholsterers
There is a lot that can be done In order to reduce the number of challenges facing Glasgow upholsterers overall. One of the main things that can be done to reduce the number of challenges facing Glasgow upholsterers is marketing and promotion. Marketing and promotion are absolutely essential activities that need to be undertaken In order for an upholsterer to gain more exposure and really lead to the growth of their business overall.
One way in which an upholstery company or individual could promote themselves further is through redesigning their website overall. Web design is arguably one of the most important aspects of marketing as poor web design is likely to lead to less people visiting your website and an overall drop In the number of leads. However a well-designed website which is fast , responsive , well designed and secure is likely to produce the opposite result and help to drive sales.
Another method of promotion and marketing that is closely related to web design is search engine optimisation (SEO) SEO is needed in order to ensure that web pages rank well in search results and are appearing at the top of the search results. SEO that is conducted effectively can lead to an increase in sales as well as overall exposure for the business.